Deodorants in Guatemala

In 2016, deodorants recorded GTQ359 million, with current value growth of 7%. The category has been extremely dynamic, with companies promoting sales by offering promotions such as extra product for free, two-for-the-price-of-one promotions and free gift with purchase, such as a free Gillette Razor with the purchase of a Gillette Deodorant.

Euromonitor International's Deodorants in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

DEODORANTS IN GUATEMALA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2011-2016
Table 2 Sales of Deodorants by Category: % Value Growth 2011-2016
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Deodorants: % Value 2012-2016
Table 5 LBN Brand Shares of Deodorants: % Value 2013-2016
Table 6 Forecast Sales of Deodorants by Category: Value 2016-2021
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
Table 8 Forecast Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Colgate-Palmolive Guatemala in Beauty and Personal Care (guatemala)
Strategic Direction
Key Facts
Summary 1 Colgate-Palmolive Guatemala: Key Facts
Competitive Positioning
Summary 2 Colgate-Palmolive Guatemala: Competitive Position 2016
Productos Avon De Guatemala SA in Beauty and Personal Care (guatemala)
Strategic Direction
Key Facts
Summary 3 Productos Avon de Guatemala SA: Key Facts
Summary 4 Productos Avon de Guatemala SA: Operational Indicators
Competitive Positioning
Summary 5 Productos Avon de Guatemala SA: Competitive Position 2016
Executive Summary
Strong Performance Witnessed in 2016
Price Remains the Most Important Factor
Colgate-Palmolive Guatemala Leads Beauty and Personal Care
New Product Launches Mostly Target High-income Consumers
Beauty and Personal Care Expected To Continue Developing Over the Forecast Period
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 6 Research Sources